Case: Brand outlet Viber mailing list
ROI 125% and +17% sales
September 1, 2022
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Our client: Offline brand clothing store in Ukraine
(title changed due to confidentiality agreement)
Problem
Most customers made one-time purchases and did not become regular customers. The average check did not increase.
Target
Increase the amount of the average purchase, renew cooperation with the client and establish regular orders, form a loyal audience - turn "sleeping" customers into active ones.
Strategy
We offered the client to conduct a mailing list with special offers through the official Viber channel. Over 11,000 contacts were imported from the store's CRM and bright clickable templates with engaging messages were prepared. A limited supply FOMO approach was used to incentivize buying.
Results
According to the results of the store's mailing list, the CTR was 10% (more than 1000 clicks to the site). Having spent 1 day and a little more than 8,000 hryvnia ($280) on shipping, the outlet increased sales by 17% and received 120 new orders.
4270₴
amount investment
10%
CTR
125%
ROI
120
new orders
Examples of Viber mailings for a branded outlet
September 1, 2022
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September 1, 2022
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