Case: SMS mailing of a microfinance organization
How to get 156 loan applications in a week
September 1, 2022
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Our client: A small financial company providing microfinance services
(title changed due to confidentiality agreement)
Problem
Greater competition in the microcredit market. Almost all organizations offer similar conditions, so it is impossible to attract customers through a unique service.
Target
Increase the number of new applications for MicroCredit.
Strategy
Taking into account the specific environment, SMS Club specialists proposed to make a large-scale mailing. As a result, messages were sent to 30,000 mobile subscribers in the client's city. A simple and understandable proposal was formed that prompted action, and a good period for sending was chosen - the holidays, when many people need additional funds to purchase gifts.
Results
The client immediately outlined the budget for the newsletter - within 10,000 UAH. The costs paid off in full - CTR was 14% of the total number of submissions (3000 clicks on the link). The number of new customers increased by 20%, ROI - 55%. As a result, 156 fresh applications for microcredit services were received.
10 000₴
amount investment
14%
conversion
55%
ROI
156
new applications
Examples of SMS distribution for a microfinance organization
September 1, 2022
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September 1, 2022
Write a message...
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