Case: SMS mailing of a microfinance organization

How to get 156 loan applications in a week

Our client: A small financial company providing microfinance services

(title changed due to confidentiality agreement)

Problem

Greater competition in the microcredit market. Almost all organizations offer similar conditions, so it is impossible to attract customers through a unique service.

Target

Increase the number of new applications for MicroCredit.

Strategy

Taking into account the specific environment, SMS Club specialists proposed to make a large-scale mailing. As a result, messages were sent to 30,000 mobile subscribers in the client's city. A simple and understandable proposal was formed that prompted action, and a good period for sending was chosen - the holidays, when many people need additional funds to purchase gifts.

Results

The client immediately outlined the budget for the newsletter - within 10,000 UAH. The costs paid off in full - CTR was 14% of the total number of submissions (3000 clicks on the link). The number of new customers increased by 20%, ROI - 55%. As a result, 156 fresh applications for microcredit services were received.

10 000₴

amount
investment

14%

conversion

55%

ROI

156

new
applications