Case: Viber mailing list for public utilities

Return of 30% of client debt after the first mailing

Our client: Municipal service “OBERIG”*

(name changed at NDA request)

Problem

Some subscribers did not regularly repay their debts for services in the previous month.

Target

Inform customers about the balance of their account, remind about payment and pay off the debt.

Strategy

To eliminate all suspicions of possible fraud, we decided to use the official Viber channel with an alpha name. So the recipients were sure that the message demanding payment came from the service company. The number of the subscription agreement was also indicated in the text.

Results

Within a few hours after sending the mailing, more than 15% of recipients opened the message and clicked on the link to go to the official website of the energy supplier, and another 2764 people contacted the company's hotline. On the first day, 30% of the total debt was repaid. And the cost of sending a mailing to a database of 28,000 contacts was approximately 8,500 hryvnia.

8500₴

amount
investment

15%

CTR

2764

calls to
hotline

30%

repaid
debts

Examples of Viber mailings for public utilities

Good afternoon! Recall that the amount of debt under contract No. 9834-123-568 amounted to UAH 2,890. Please pay the invoice by the 20th of the current month. You can download the invoice for the last month in your account.

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