Case: Bulk SMS for the educational platform
ROI 290%, or how to sell a paid course in an bulk SMS list
September 1, 2022
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Our client: Information business in the field of online education
(title changed due to confidentiality agreement)
Problem
High competition in the niche, a large number of online courses, including free ones. The abundance of targeted advertising in social networks, and as a result, a high price tag for promotion.
Target
Sell a paid course to new contacts who were not previously interested, but used the company's services.
Strategy
Due to the abundance of advertising, the consumer no longer reacts to bright banners and does not read long e-mail newsletters. Therefore, it was proposed to choose SMS-sending, using short informative
Results
The client spent 3,500 hryvnias ($124) on the bulk SMS. Out of 10,000 messages sent, 123 applications were received (CTR - 10%, 1,000 clicks to the site), which as a result turned into 8 sold courses. Sales ROI - 290% in just one day.
124$
amount investment
290%
ROI
10%
CTR
8
sold courses
Examples of SMS for information business in the field of online education
September 1, 2022
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September 1, 2022
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