Case: SMS-mailing for the educational platform

ROI 290%, or how to sell a paid course in an SMS mailing list

Our client: Information business in the field of online education

(title changed due to confidentiality agreement)

Problem

High competition in the niche, a large number of online courses, including free ones. The abundance of targeted advertising in social networks, and as a result, a high price tag for promotion.

Target

Sell a paid course to new contacts who were not previously interested, but used the company's services.

Strategy

Due to the abundance of advertising, the consumer no longer reacts to bright banners and does not read long e-mail newsletters. Therefore, it was proposed to choose SMS-mailing, using short informative

Results

The client spent 3,500 hryvnias ($124) on the mailing list. Out of 10,000 messages sent, 123 applications were received (CTR - 10%, 1,000 clicks to the site), which as a result turned into 8 sold courses. Sales ROI - 290% in just one day.

124$

amount
investment

290%

ROI

10%

CTR

sold
courses

Examples of SMS-mailing for information business in the field of online education

Oleg, for you a 30% discount on all training courses of XXXX company during the week! Full list of courses at https://osvita.com.ua/.

Oleg, there are 10 places left for the “IT for beginners” course. Learn a promising profession today! 30% discount until the end of the week. Book via https://osvita.com.ua/.

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