Case: Viber mailing list for a building materials store

How to get a ROI of 469% by spending about $150 on mailing lists

Our client: online store "Everything for repair"

(title changed due to confidentiality agreement)

Problem

The newly created site “Vse dlya remonta” has successfully established itself in the city's building materials market, but loses to competitors with large marketing budgets.

Target

Expand the store's customer base, remind existing customers about yourself, inform about discounts and great offers.

Strategy

SMS Club offered a personalized Viber mailing list with an alpha name. So each subscriber will receive a notification from the store, whose name is familiar, and is guaranteed to open the message. The contact database was imported from CRM, after which the mailing was initiated in the messenger. Sending via Viber allowed the use of bright creative layouts and expanded ad text with an active link to the site.

Results

The budget for mailing to the database was 4270 UAH (about $150). The customer saw a 28% increase in sales and 31 new deals with a record 469% ROI. Thanks to the automated distribution of SMS Club, a small online store of building materials increased its revenue by more than UAH 20,000 (over $700) in a week.

4270₴

amount
investment

28%

increase
sales

469%

ROI

20 000₴

increase
in revenue

Viber mailing examples for a building materials store

Hello Andrey! We missed you 😔
How is your renovation? Already got your hands on plumbing? !We have - 30% off taps, taps, washbasins and everything for bathrooms!
✴Special for you promo code VANNA-30 until the end of the week! Link to range here

Andrew, I urgently need your opinion. What is better for walls: wallpaper or plaster?

Now you don't have to choose!

✴Plaster at the price of wallpaper within a month. ✴More than 1000 shades, German quality, individual selection of colors.

When ordering from 5000 hryvnia - free delivery 🎁

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