Case: SMS mailing of residential complex under construction

20 potential buyers of
apartments for 1400 UAH

Our client: Residential complex in the Odessa region under construction

(title changed due to confidentiality agreement)

Problem

The most effective method of selling an apartment in a new building before the building is put into operation is a personal meeting with the developer. The sales department worked with cold calls, there were almost no visits.

Target

Bring future customers to the company's office, encourage them to visit the sales office and personally inspect the object, establish personal contacts.

Strategy

The company's employees collected a small database of persons potentially interested in purchasing a new apartment (400 contacts). An SMS-mailing with an invitation to a personal meeting was offered.

Results

The client spent 1,400 hryvnia (less than $50) on the mailing list. As a result, 40 new calls were received and 20 new sales visits were scheduled with potential buyers. The main advantage is that the customer saved considerable time and money, managers did not have to spend a working day on inefficient calls.

50$

amount
investment

10%

CTR

received
calls

potential
clients

SMS mailing examples

Apartments from the developer. Thoughtful layouts from 30 to 90 sq.m., closed territory, all infrastructure. Price from $XXXX. Sales Department 000-000-0000.

Choose an apartment in LCD XXXX. Own housing in a luxury complex. First installment from $XXXX. We invite you to a meeting at the sales department 000-000-0000.

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