Case: Viber mailing list for a restaurant

How a restaurant increased seating by 25% from one mailing

Our client: Georgian restaurant in Kyiv

(title changed due to confidentiality agreement)

Problem

High competition in the niche and quarantine restrictions have reduced the attendance of the establishment several times. The establishment was visited mainly by regular customers, but the load was not complete.

Target

Remind old guests about the restaurant, talk about the updated menu and current promotions, and attract new visitors.

Strategy

The SMS Club team suggested exporting the customer base from CRM, including those who booked tables and ordered takeaway food. In total, it turned out 9000 contacts. A distribution was planned through the official Viber channel of the restaurant with an alpha name. Thus, when receiving a message, customers immediately remembered the institution.

Results

The cost of sending messages cost the client 6,750 hryvnia (approximately $240). Of the 9,000 subscribers, 746 people (8%) went to the restaurant's website in the first few hours after the mailing. Immediately, 53 new requests for table reservations and home delivery were received. The mailing allowed to “revive” the customer base. As a result, landing increased by an average of 25%.

240$

amount
investment

CTR

new orders

25%

increase
landing

Examples of Viber mailings for a restaurant of Georgian cuisine in Kyiv

Are you sitting at home? Stop eating convenience foods!

📱Order the delivery of homemade Georgian cuisine to your home. Own delivery service, we will bring hot food 🚙

The minimum order is from 350 hryvnia.

Gamarjoba 😀

Georgia restaurant has updated menu. Tasty like mom's 😍

Khachapuri, khinkali and 🍷 from Tbilisi itself are waiting for you!

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