Case: Viber campaign for a restaurant
How a restaurant increased seating by 25% from one Viber campaign
September 1, 2022
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Our client: Georgian restaurant in Kyiv
(title changed due to confidentiality agreement)
Problem
High competition in the niche and quarantine restrictions have reduced the attendance of the establishment several times. The establishment was visited mainly by regular customers, but the load was not complete.
Target
Remind old guests about the restaurant, talk about the updated menu and current promotions, and attract new visitors.
Strategy
The SMS Club team suggested exporting the customer base from CRM, including those who booked tables and ordered takeaway food. In total, it turned out 9000 contacts. A distribution was planned through the official Viber channel of the restaurant with an alpha name. Thus, when receiving a message, customers immediately remembered the institution.
Results
The cost of sending messages cost the client 6,750 hryvnia (approximately $240). Of the 9,000 subscribers, 746 people (8%) went to the restaurant's website in the first few hours after the campaign. Immediately, 53 new requests for table reservations and home delivery were received. The sending allowed to “revive” the customer base. As a result, landing increased by an average of 25%.
240$
amount investment
8%
CTR
53
new orders
25%
increase landing
Examples of Viber for a restaurant of Georgian cuisine in Kyiv
September 1, 2022
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September 1, 2022
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