Case: SMS mailing of online insurance service
+25% insurance policy sales - ROI 136%
Our client: A popular site for comparing insurance, loans and credit cards
(title changed due to confidentiality agreement)
The resource provides free information services to help visitors make informed financial decisions. However, most users do not conclude insurance contracts using the service.
Inform new visitors about the possibility of insuring health, property and transport directly on the site, increase the number of orders.
Sending special offers to portal subscribers through the official channel in Viber. In order to exclude suspicions of fraud and increase the trust of the audience, the company has passed alpha-name verification. In this way, the recipients could be sure that the offer comes from the original source.
The client spent a little more than 7,000 hryvnias ($250) on mailing to a database of almost 15,000 numbers. On the day of sending, 1488 transitions to the site were recorded. As a result, contracts were concluded for the purchase of 121 insurance products. ROI was 136%. The company reminded users of itself, which had a lasting effect - at the end of the month they received a 25% increase in sales.
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Examples of SMS distribution for online insurance service
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