Case: SMS mailing of online insurance service

+25% insurance policy sales - ROI 136%

Our client: A popular site for comparing insurance, loans and credit cards

(title changed due to confidentiality agreement)

Problem

The resource provides free information services to help visitors make informed financial decisions. However, most users do not conclude insurance contracts using the service.

Target

Inform new visitors about the possibility of insuring health, property and transport directly on the site, increase the number of orders.

Strategy

Sending special offers to portal subscribers through the official channel in Viber. In order to exclude suspicions of fraud and increase the trust of the audience, the company has passed alpha-name verification. In this way, the recipients could be sure that the offer comes from the original source.

Results

The client spent a little more than 7,000 hryvnias ($250) on mailing to a database of almost 15,000 numbers. On the day of sending, 1488 transitions to the site were recorded. As a result, contracts were concluded for the purchase of 121 insurance products. ROI was 136%. The company reminded users of itself, which had a lasting effect - at the end of the month they received a 25% increase in sales.

250$

amount
investment

136%

ROI

1488

transitions
to the site

121

concluded
contracts

Examples of SMS distribution for online insurance service

Stepan, do you need OSAGO insurance with a benefit of up to 40% or health insurance with coverage for COVID treatment? The most advantageous offers on the XXXX portal. Convenient comparison of prices and conditions, online registration with secure payment.

Stepan, it's time to take out insurance! Autocitizenka in 5 minutes, online travel insurance and 0% credit on the card. Compare and choose the best offers. Safe and 100% legal.

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