Case: Viber mailing list for a children's store

ROI 150% and +20% sales

Our client: Children's toys and goods store with online and offline points of sale

(title changed due to confidentiality agreement)

Problem

Some customers made one-time purchases, the pool of regular customers was an insignificant part of the total mass of buyers.

Target

Draw attention to the site and offline store. Increase sales by informing about current promotions.

Strategy

The store's customer base included more than 30,000 contacts. It was proposed to make a newsletter through the official Viber. In addition to the text, bright photos of toys and direct links to the pages of promotional products were added to the layout.

Results

The cost of the advertising campaign was 20,000 hryvnia (approximately $720). The investment paid off handsomely. The client received a CTR of 12% - more than 3,500 site visits. As a result, 300 new orders were received in the first few hours after the launch of the mailing list. And during the first month, the store's sales increased by 20%.

720$

amount
investment

12%

CTR

3546

site
visits

298

orders

Examples of Viber mailings for a children's store

The child is playing - the mother is resting! In the IGRASHKA store there is a promotion for the most desirable dolls and interactive toys from famous brands. -30% off everything!

Action "Play together!" -30% on New Year gifts for your kids. Give love to the smallest family members.

Other cases:

See all