Sending promotional SMS
A promotional mailing is a mailing to persuade to buy a product or order a service. According to a survey, more than 59% of customers made purchases in the store after SMS.
September 1, 2022
Get -20% on 3 cab rides! Your promo code is winter2067. Valid until 10/31/2022.
Good afternoon, Tatiana. Tomorrow at 12:00,we are waiting for you for an autumn manicure and fragrant coffee with our artist Anna. See you soon!
Thank you for choosing us. You have been credited with 150 bonuses. Hurry to spend them this month!
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About us in numbers
3 000 000 000
Messages sent
32 000+
Customers trust us
up to 10 seconds
Message delivery
from 0,44 UAH
Price per message
15 years
Company in the market
Sending promotional messages is used by companies
Increase in the average check and total revenue
To increase sales growth
Retaining new customers
Return of "old" customers
Increase brand awareness and customer loyalty
According to surveys, about 64% of consumers have a positive attitude toward promotional messages. At the same time, short SMS on a smartphone is opened 5 times more often than e-mails.
At the same time, most companies in Ukraine use promotional SMS, so not using them means losing a competitive advantage and a powerful tool for generating income.
What are the benefits of SMS advertising?
Short messages about products/services or notifications of promotional offers help businesses make quick sales. In addition, text messages with advertisements allow you to:
Increase the level of sales and calls
Reach an audience of over 180 countries worldwide
Increase the frequency of refills of subscription products
Send personalized SMS to every customer
Increase customer loyalty to the brand
Deliver an advertising message to thousands of customers simultaneously
Advertising SMS messages are sent in 5 minutes, and the percentage of successful delivery to the recipient exceeds 90%. The SMS Club mass mailing service ensures you:
- 1 Setting up in 5 minutes
- 2 24/7 manager support
- 3 Low cost and high payback, affordable even for small businesses
- 4 Saving money on advertising and the work of call-center managers
Targeted advertising newsletters: business benefits
By launching a targeted mass mailing of advertising SMS, you will be able to:
Interest more than 80% of customers, thereby increasing the conversion rate on the site
Increase brand loyalty because more than 65% of users prefer to receive SMS instead of e-mails
Increase sales because about 30% of recipients will click on the link and make a purchase
Types of SMS mailings
A checklist with examples
How to create a text for an effective newsletter:
Advertising through SMS messages should be concise. To write a "working" text, follow the key rules:
1
Step 1
Address the client by name and use a more informal writing style. The main thing is not to overdo it because a message full of slang and emojis is more likely to cause irritation than interest.
2
Step 2
Form your sentence in the first lines of the SMS so the user immediately understands what it is about:
3
Step 3
Describe the main part of the message with the timing and details of the promotion without creative overkill. A clear explanation of the offer is the best way to get a customer interested:
4
Step 4
Match the call to action to the purpose of the message and add an active link at the end of the SMS:
September 1, 2022
Maria, have you prepared for summer yet? More than 70 models of sandals are available for you at -a 50% discount
12:00
Maria, have you prepared for summer yet? More than 70 models of sandals are available for you at -a 50% discount
12:00
In our shoe stores (name) from 25.05 to 1.06. will be a summer sale of sandals. Get ready for summer now!
12:00
“Get ready for summer,” “View discounts,” “Order online,” and the like.
12:00
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