Viber + SMS cascading
Cascade mailing or notification chain – sending SMS of the same content to multiple channels in sequence.
September 1, 2022
Get -20% on 3 cab rides! Your promo code is winter2067. Valid until 10/31/2022.
Good afternoon, Tatiana. Tomorrow at 12:00,we are waiting for you for an autumn manicure and fragrant coffee with our artist Anna. See you soon!
Thank you for choosing us. You have been credited with 150 bonuses. Hurry to spend them this month!
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About us in numbers
3 000 000 000
Messages sent
32 000+
Customers trust us
up to 10 seconds
Message delivery
from 0,44 UAH
Price per message
15 years
Company in the market
Cascade mailing: the most effective kind of mailing
You can send informative content, and the maximum available audience will receive it. Our automated newsletter service works with a combination of Viber + SMS when first a subscriber receives a notification in Viber. If a person didn't receive a message in Viber, they'll receive it in SMS.
Thus, cascade mailing is a convenient marketing tool that allows you to increase the number of messages opened and multiply the profit from the mailing.
How does the service work?
1
Step 1
You upload a list of client numbers to the service.
2
Step 2
Prepare a message for Viber with the text, for example:
3
Step 3
A similar text message will be sent to those who did not receive the message in Viber.
4
Step 4
Set the "message lifetime" – after some time, messages will be sent, for example, after 1 hour.
5
Step 5
Set the checkbox "resend by SMS."
6
Step 6
Click "send now" or plan for the desired time and date.
September 1, 2022
2
Only for you on your birthday we give you a promo code with a -20% discount on the purchase of seasonal shoes. Show it to your SMS manager to take advantage of the offer 12:00
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Thus, clients from your uploaded base will receive your message in Viber. After one hour (which you specified in "message lifetime"), those clients who didn't receive the message in Viber will receive it in SMS.
Summarizing the results
With cascade mailing, 90% of clients will receive your messages, which is 1.5+ times more than just sending via Viber. Accordingly, the income from such a cascade mailing will be 1.5+ times higher and, according to some studies – more.
Information about the final status of the message is saved on our service. In the reports, you will see the effectiveness of the mailing through two channels.
SMS will go to 55% of customers, of which 35% will receive messages.
The average Viber delivery rate is 45%, and 55% of customers did not receive messages;
Order the "Cascade Mailing" service from SMS Club here.
Who uses cascading mailings, and when?
Cascade mailings are suitable for:
Service messages
Advertising and promotional offers
Trigger messages
Information notifications
Mailing cascades are most often needed for companies for:
Sales on their base
Loyalty programs
User verification
Informing customers about payment for goods/services
Sending order delivery statuses
Informing about the status of requests and transactions
To send out notifications on the accrual and deduction of points
Collecting feedback to increase user loyalty
Types of SMS mailings
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