Home Solutions SMS mailings Targeted SMS mailings

Targeted SMS mailings

Targeted messages are short and targeted promotional messages to a specially selected base. Such a mailing is used to attract new customers.

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Benefit from "your customers" – contact only the right people

Segmenting the audience with targeting increases the effectiveness of the mailing and sales. To do this, it's enough to organize contacts into interest groups and send them offers with a product that will be of interest to them.
To make the mailing successful, companies invest part of the marketing budget in SMS messages based on geolocation, interests, and other parameters. The parameters allow you to send an advertising message to new customers who will be interested in your product and make a purchase.

Targeted texting allows you to:

Increase sales through a personalized offer
Minimize advertising costs
Highlight potential customers who are likely to read the message and make a purchase
Expand your base and make follow-up sales

Targeting parameters for SMS distribution

SMS Club service configures this type of messaging using the basic parameters for targeting. Let's take a closer look at them.

Geolocation
Geo texting will be needed for offline businesses that own supermarkets, fitness centers, and other facilities that are accessible to the public.
Area
Determine the primary territory for the mailing list by filtering out promotional offers for other areas.
City
Highlight the messages that will be needed for residents of smaller cities. For example, sending out local cab services or promotional offers from the most popular supermarket.
Interests
Send news about store openings to a narrower audience that is interested in a particular brand or product.
Interests
Interest-based messaging will be useful for companies that want to increase brand awareness and offer products to already interested users.
Auto
Start sending SMS messages from petrol stations and service stations to car owners.
Sports
Make a message to clients who have already visited fitness centers before and bought sports goods.
Beauty
Set up targeting to women who visit relevant stores, beauty clinics, etc.
Others
Send hot tours to travel lovers, promotional offers to movie fans, invitations to a new dance studio to dancers, etc.

What are the goals of targeted SMS messaging

By ordering a newsletter in the SMS Club service, you will create an influx of new customers!

Announce that you are open!
Announce the opening of a store, fitness center, or branch of a brand in a particular city.
Attract new clients
Attract new customers who are likely to be interested in your product.

How to determine the audience for a text message targeting

To maximize the attraction of new consumers and increase sales figures, you need to analyze your target audience. To do this, you need to draw up parameters that are relevant to your customer. Detail the following points:

Age
Gender
Country and city of residence
Hobbies and interests

By defining the image of the buyer, you will identify the active audience and compose a suitable text for the newsletter!

To analyze your existing base of loyal customers, use the 3 approaches that we describe in detail in our article.

Types of SMS mailings
SMS mailing for business
Fast and easy service for sending SMS worldwide
Bulk SMS
Full coverage of your audience at a low cost of service
Promotional SMS mailings
Increasing sales, product promotion, brand awareness
Transactional SMS messaging
Timely informing about the order, payment, delivery, etc.
Bulk SMS+Viber
Sending an SMS if the message is not delivered via Viber
Personalized SMS mailings
Address by name, individual offers, birthday greetings
International SMS mailings
Sending SMS by clients in 158+ countries of the world
Number checks by HLR request
Maintaining the database of client numbers up to date
Email2SMS
Send SMS to phone via email

Launch targeted SMS together with SMS Club

Our company has been helping brands with targeting for more than 12 years. By ordering this type of SMS messaging in our service, you will get the following advantages:

Guaranteed delivery
Mobile messages have the highest opening rate of 98%
Maximum coverage
Such text messages come even to button phones
Flexible pricing policy
Our company provides discounts for large volumes of newsletters and picks up the best options
Round-the-clock support
Our specialists are constantly working to help you with registration, payment, and other issues on the service's functionality
Order targeted messaging from SMS Club to increase your income through new customers and their purchases!
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