Viber promotional messages
Viber promotional messages are a commercial newsletter that stimulates the growth of sales and increases the income of the business. The main objectives are to convince a customer to buy a product, order a service or buy a brand's product.
September 1, 2022
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>90%
of the population uses Viber
85%
of messages are read within the first 3 minutes
25%
of clients click on links in messages
from 0,02€
paid only for delivered messages
About us in numbers
3 000 000 000
Messages sent
32 000+
Customers trust us
up to 10 seconds
Message delivery
from 0,64 UAH
Price per message
15 years
Company in the market
TOP-9 Viber promotional messaging options
We'll teach you how to set up the automatic sending of promotional and transactional messages to Viber in order to make your work with the service's personal account as easy as possible.
1
Your Brand
Personal discount of -20% on any product in the store
1
Alpha Name and verification mark
Increases the credibility of the brand and, therefore, the openness of the message, the number of clicks on the link, and sales.
Reaching a wide audience
There are more than 1,1 billion Viber users in the world. In Ukraine, 80-90% of the solvent audience communicates in this messenger, so Viber is a great platform to advertise your products.
2
Use of client's name
A personal appeal will help to dispose users and increase brand loyalty.
3
Up to 1,000 characters
Allows you to place text by blocks, brief information about company promotions, and simultaneously not overload the reader.
Low cost
Depends on the countries chosen to send notifications. As a rule, advertising via Viber is cheaper than SMS, and you pay only for messages delivered.
September 1, 2022
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Tatiana, get a -15% discount before the New Year for full body massage
4
5
Buy It Now
4 Visualization of ads
Ability to add a picture, animation, and sticker to an advertising message. In Viber, the message is not limited to a text strip, unlike SMS mailing.
5 Target button and link
Completes a logical advertising message, increasing sales and conversions to an online store site.
Delivered 12 456
Read 11 256
Read 11 256
Engagement tracking
Allows you to view results showing the effectiveness of the marketing campaign.
Katya, are you ready for Halloween? There are 90+ items up to -60% off for the holiday sale." sto.re/UCJ6Pq_rvh
How late do you work?
Until 19:00, store WowLady, 60 Peremohy Ave. We are waiting for you!
Communication with the customer
The messenger newsletter gives feedback through survey responses and votes from the brand. So you'll understand whether everything is okay with the product and the work of your managers.
Why 90% of companies use Viber advertising newsletter
20,000,000 sent
Large audience
Each month Viber records more than 820 million active users. In 2022, the total audience of the messenger exceeded 1 billion, and in Ukraine – more than 20 million.
89% of messages viewed
Effective channel
The message delivery rate is 97% – almost every message has successfully reached its sender. The number of messages viewed reaches 89% – so brands actively use this channel of communication with customers.
2,848,000 went to the site
Active audience
Viber has about 7 million interactions per second and more than 70 million per hour. One of these may be clicking on a link in a sent business ad.
284,000 have made a purchase
Quick conversions and purchases
One in four users clicks on product ads in a message getting to the site.
Up to 20% of the audience is ready to buy
Sales
Companies can sell to up to 20% of the audience they send out to.
Android, iOS, Windows, Mac, Linux
Different Systems
Various systems and devices support Viber: Android or iOS smartphone, Windows laptop, Mac or Linux. The messaging service does not require a SIM card, so you can reach almost anyone, unlike Google ads and social networks.
How to make Viber newsletters effective
The potential of Viber messages is 248,000 sales across all audiences. But it's inefficient to send messages to all people with Viber, because it's better to send them to those who are interested in the product and will fit in. For this purpose, there is Targeting mailing
Targeting parameters in a Viber advertising newsletter
The cost of business messages in Viber
|
Number of messages (pcs./month)
Cost per message
|
|---|
|
9000 - 18 000
0.0222 EUR
|
|
18 001 - 200 000
0.0212 EUR
|
|
200 001 - 500 000
0.0210 EUR
|
|
500 001 +
Agreed price
|
The minimum cost of the Package is €200 per month
The cost depends on the type of sending the message. The price of a transactional message is €0.01
Viber messaging: advertising in text and checklist with examples
The target audience, the right text and timing are a great basis for starting a Viber advertising campaign. To write a competent and engaging "word of mouth" for a newsletter, use the following checklist:
1
Step 1
Address the customer by name at the beginning. Use an informal conversational style to establish a rapport with the user. "Katya, we have great news for you...!"
2
Step 2
Think of a promotional offer for the first two lines of the message. The essence and purpose of the notification should be stated immediately and briefly: "Katya, are you ready for Halloween? There are 90+ items up to -60% off for the holiday sale.”
3
Step 3
Write a specific transcript without frills or CAPS LOCK. The "body" of the message itself reveals and explains the timing of the promotion, the theme of the event, or the benefits of the new product/service: "We at (company name) are having a promotional weekend before Halloween. Come see us on 10/29-30 or order items from the fall collection at maximum discounted prices online. Hurry, because there will be pumpkins instead of discounts on Monday!"
4
Step 4
Add a call to action button at the end. For example: "Go shopping," "Learn more," "Save to cart," "Get -20%," and others depending on the purpose of the message.
5
Step 5
Embellish the text with memorable creatives. It should be the basis for introducing the product, describing the benefit, the appeal, and the offer. For example, an original slogan and emoji, if appropriate.
6
Step 6
Set up feedback from the client. For example, you can add an active link with the text: "Leave feedback to get a -5% discount.”
September 1, 2022
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