How to Track Link Clicks to Check the Effectiveness of SMS Campaigns

SMS Marketing as a Tool

SMS marketing involves sending text messages to many users at the same time. These messages are a powerful marketing tool, but they must be used correctly. Specialists from companies like SMS Club can help set up and track the effectiveness of an SMS campaign.

Features and Specifics of SMS Campaigns

Promotional messages are commonly used to inform clients. To increase the effectiveness of these campaigns, SMS messages are often combined with other notification channels, such as email or web push notifications.

Statistics show that over 5.44 billion people use smartphones, which they check daily. Therefore, it is crucial for business owners to correctly set up SMS campaigns that will inform clients and encourage them to make purchases.

Benefits of SMS Marketing

• Motivates Customers to Take Action;
• High Open Rates; 
• Fast Processing of Information; 
• Multifunctional; 
• Works Well With Other Marketing Channels. 

While most smartphone users prefer messengers and social networks, SMS campaigns are still relevant — let’s explore why below.

According to statistics, the open rate for text messages is 95%.

Motivates Customers to Take Action. SMS informs customers about limited-time offers and prompts quick decisions. This creates a sense of urgency and can boost sales.

High Open Rates — The recipient usually opens an SMS within 3 minutes. Therefore, business owners can address tasks very quickly.

You don’t need special skills to set up SMS campaigns. The SMS Club platform allows you to create the necessary campaign in just 3 minutes.

Multifunctional is another strong feature of SMS marketing. Short text messages help inform clients about product updates, events, and introduce new products, promotions, or exclusive offers. Additionally, you can create campaigns for important news or service messages.

Combining with other marketing channels. Using text messaging, you can improve the results of email campaigns. To do this, set up messages to be sent to users who did not open the email.

Why Should You Choose SMS Club? 

SMS Club is a Ukrainian service that works with companies and businesses around the world (except Russia) since 2008. The main goal of the company is to help businesses increase their profits through effective communication with their audience, and by attracting new customers and clients. The SMS Club platform is user-friendly and intuitive, with technical support available 24/7 to assist you.

Among the key advantages of the company are:

• Extensive Coverage — around 160 countries and 1000 mobile operators;
• Integration with CRM and websites;
• Generation of birthday SMS greetings — this type of communication enhances customer loyalty;
• Ability to track real-time link transitions, which allows monitoring of how many messages have been read;
• Message scheduling in the calendar, with the option to select the date and time;
• Creation of personalized messages, where the customer is addressed by name.

Which Type of SMS Campaign Should You Choose?

Among the services offered by SMS Club, you can certainly find a campaign that meets the needs of your business. Specifically, you can choose from the following types:

• Promotional SMS — These campaigns are designed to persuade customers to purchase a product or order a service. More than 59% of clients make purchases after receiving an SMS.
• Cascade Campaigns (Viber + SMS) — This setup allows you to send a message via simple SMS if it is not delivered on Viber.
• Targeted SMS Campaigns — Short, targeted messages sent to attract new clients.
• Personalized SMS Campaigns — Messages from these campaigns are opened twice as often compared to those from bulk mailings.
• International SMS Campaigns — These messages allow you to sell products and services in over 150 countries.
• Google RCS — These messages support the transmission of multimedia content and files.

How Does Link Tracking Work?

It’s important to assess the effectiveness of SMS campaigns, as this can help you understand how much revenue your messages are generating for your business. To properly evaluate the results of SMS campaigns, the company uses several methods, including promo code redemptions and link clicks.

UTM parameters in SMS are actively used — these are snippets of code used on websites to track information about where clicks on links come from.

UTM tags allow you to identify traffic sources and measure their effectiveness. For example, if you plan to advertise on social networks, write articles on partner websites, or send out newsletters, how will you determine which channel is performing best? UTM tags help with this. Integrating UTM parameters in SMS helps track the effectiveness of different types of campaigns and choose the channels that have the most significant impact on customers.

At SMS Club, you can choose the optimal type of campaign that will increase the profitability of your business. This strategic approach ensures that every message sent not only reaches the target audience but also contributes positively to your business’s bottom line.