Our client: Georgian restaurant in Kyiv
(title changed due to confidentiality agreement)
High competition in the niche and quarantine restrictions have reduced the attendance of the establishment several times. The establishment was visited mainly by regular customers, but the load was not complete.
Remind old guests about the restaurant, talk about the updated menu and current promotions, and attract new visitors.
The SMS Club team suggested exporting the customer base from CRM, including those who booked tables and ordered takeaway food. In total, it turned out 9000 contacts. A distribution was planned through the official Viber channel of the restaurant with an alpha name. Thus, when receiving a message, customers immediately remembered the institution.
The cost of sending messages cost the client 6,750 hryvnia (approximately $240). Of the 9,000 subscribers, 746 people (8%) went to the restaurant's website in the first few hours after the mailing. Immediately, 53 new requests for table reservations and home delivery were received. The mailing allowed to “revive” the customer base. As a result, landing increased by an average of 25%.
Examples of Viber mailings for a restaurant of Georgian cuisine in Kyiv