SMS CLUB is a Ukrainian mobile aggregator with a large subscriber base
A pool of inactive clients has formed who have not performed any actions over the past 4 months.
"Revitalize" the audience - to encourage subscribers who have registered an account but have not made a balance replenishment, to restore previously active customers who have not made transactions for more than 120 days.
Since the company had a personal database of customers, it was decided to create a personalized mailing list with an alpha name. Different versions of the texts were developed for two inactive groups - those who had previously replenished and those who had just registered in the system. The messages were sent through the official Viber channel.
A mailing list of approximately 523 numbers was sent. CTR was 18.74%. However, in practice, 98 clients were restored, of which 74 replenished their account for the first time. UAH 99,032 of new and restored payments were received with the mailing cost of UAH 6,500 (The investment paid off 15 times!).
Examples of SMS-mailing from SMS CLUB