Sending promotional SMS

A promotional mailing is a mailing to persuade to buy a product or order a service. According to a survey, more than 59% of customers made purchases in the store after SMS.
September 1, 2022
Take away -20% for 3 taxi rides! Your promo code is winter2067. Chinn until 31.10.2022.
Good afternoon, Tetyano. Tomorrow at 12:00 we check in for autumn manicure and fragrant cava with master Anna.
Thank you for choosing us. You have been credited with 150 bonuses. Hurry to spend them this month!
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Sending promotional messages is used by companies

to increase sales growth
increase in the average check and total revenue
return of "old" customers
retaining new customers
increase brand awareness and customer loyalty

According to surveys, about 64% of consumers have a positive attitude toward promotional messages. At the same time, short SMS on a smartphone is opened 5 times more often than e-mails.

At the same time, most companies in Ukraine use promotional SMS, so not using them means losing a competitive advantage and a powerful tool for generating income.

What are the benefits of SMS advertising?

Short messages about products/services or notifications of promotional offers help businesses make quick sales. In addition, text messages with advertisements allow you to:
Increase the level of sales and calls
Increase the frequency of refills of subscription products
Increase customer loyalty to the brand
Deliver an advertising message to thousands of customers simultaneously
Send personalized SMS to every customer
Reach an audience of over 180 countries worldwide

Targeted advertising newsletters: business benefits

What is targeted mailing?

Targeting is a marketing mechanism that allows you to target your audience to build a more effective advertising campaign. It helps you identify potential buyers based on different criteria:

interests, etc.

Thanks to this, you form a list of contacts depending on the selected parameters and can set up the sending of promotional offers to the chosen type of customers.

Many users spend most of their day with their phones in their hands; they will definitely notice and open your message. If it matches the recipient’s interests, you increase the chances of a successful interaction. That’s why sending targeted messages from a familiar brand generates up to 20% click-throughs.

By launching a targeted mass mailing of advertising SMS, you will be able to:

Interest more than 80% of customers, thereby increasing the conversion rate on the site.
Increase brand loyalty because more than 65% of users prefer to receive SMS instead of e-mails.
Increase sales because about 30% of recipients will click on the link and make a purchase.

Types of SMS mailings


Business SMS

Fast and easy service to send SMS worldwide


Evolved SMS. Coming soon to SMS Club

Transactional SMS mailings

Timely informing about the order, payment, delivery, etc.

Bulk SMS+Viber

Resending SMS if the message is not delivered via Viber

Targeted SMS mailings

Targeted advertising messages on a specially selected database

Personalized SMS mailings

Address by name, individual offers, birthday greetings

International SMS mailings

Sending SMS by clients in 158+ countries of the world

Number checks by HLR request

Maintaining the database of client numbers up to date

Automatic SMS

Schedule birthday greetings, reminders of important events, and more.
checklist with examples

How to create a text for an effective newsletter

Advertising through SMS messages should be concise. To write a "working" text, follow the key rules:
September 1, 2022
Maria, are you ready for the summer yet? More than 70 models of sandals are available for you with a discount of -50%
Maria, are you ready for the summer yet? More than 70 models of sandals are available for you with a discount of -50%
In the network of our shoe stores (name) from 25.05 to 1.06. there will be a summer sale of sandals. Get ready for summer now!
"Prepare for summer", "View discounts", "Order online"
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To get consumers interested from the first lines, it’s important to follow the rules and not overdo creativity. After all, competent mailing promotes your brand, increases sales, and saves your marketing budget. 

SMS Club will help you create your first newsletter. Send the first 10 free SMS right now in just 5 minutes!

Send the first 10 free SMS right now and in just 5 minutes!