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Sending promotional SMS

A promotional mailing is a mailing to persuade to buy a product or order a service. According to a survey, more than 59% of customers made purchases in the store after SMS.

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September 1, 2022

Take away -20% for 3 taxi rides! Your promo code is winter2067. Chinn until 31.10.2022.

Good afternoon, Tetyano. Tomorrow at 12:00 we check in for autumn manicure and fragrant cava with master Anna.

Thank you for choosing us. You have been credited with 150 bonuses. Hurry to spend them this month!

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About us in numbers

3 000 000 000 Messages sent

32 000+ Customers trust us

up to 10 seconds Message delivery

from 0,64 UAH Price per message

15 years Company in the market

Sending promotional messages is used by companies

to increase sales growth

increase in the average check and total revenue

return of "old" customers

retaining new customers

increase brand awareness and customer loyalty

According to surveys, about 64% of consumers have a positive attitude toward promotional messages. At the same time, short SMS on a smartphone is opened 5 times more often than e-mails.

At the same time, most companies in Ukraine use promotional SMS, so not using them means losing a competitive advantage and a powerful tool for generating income.

What are the benefits of SMS advertising?

Short messages about products/services or notifications of promotional offers help businesses make quick sales. In addition, text messages with advertisements allow you to:

Increase the level of sales and calls

Increase the frequency of refills of subscription products

Increase customer loyalty to the brand

Deliver an advertising message to thousands of customers simultaneously

Send personalized SMS to every customer

Reach an audience of over 180 countries worldwide

Advertising SMS messages are sent in 5 minutes, and the percentage of successful delivery to the recipient exceeds 90%. The SMS Club mass mailing service ensures you:

1 setting up in 5 minutes
2 24/7 manager support
3 low cost and high payback, affordable even for small businesses
4 saving money on advertising and the work of call-center managers

Targeted advertising newsletters: business benefits

What is targeted mailing?

Targeting is a marketing mechanism that allows you to target your audience to build a more effective advertising campaign. It helps you identify potential buyers based on different criteria:

age

gender

geolocation

interests, etc.

Thanks to this, you form a list of contacts depending on the selected parameters and can set up the sending of promotional offers to the chosen type of customers.

Many users spend most of their day with their phones in their hands; they will definitely notice and open your message. If it matches the recipient’s interests, you increase the chances of a successful interaction. That’s why sending targeted messages from a familiar brand generates up to 20% click-throughs.

By launching a targeted mass mailing of advertising SMS, you will be able to:

Interest more than 80% of customers, thereby increasing the conversion rate on the site.

Increase brand loyalty because more than 65% of users prefer to receive SMS instead of e-mails.

Increase sales because about 30% of recipients will click on the link and make a purchase.

Types of SMS mailings

Business SMS

Fast and easy service to send SMS worldwide

RCS

Evolved SMS. Coming soon to SMS Club

Transactional SMS mailings

Timely informing about the order, payment, delivery, etc.

Bulk SMS+Viber

Resending SMS if the message is not delivered via Viber

Targeted SMS mailings

Targeted advertising messages on a specially selected database

Personalized SMS mailings

Address by name, individual offers, birthday greetings

International SMS mailings

Sending SMS by clients in 158+ countries of the world

Number checks by HLR request

Maintaining the database of client numbers up to date

Automatic SMS

Schedule birthday greetings, reminders of important events, and more.

checklist with examples

How to create a text for an effective newsletter

Advertising through SMS messages should be concise. To write a "working" text, follow the key rules:

Step 1

Address the client by name and use a more informal writing style. The main thing is not to overdo it because a message full of slang and emojis is more likely to cause irritation than interest.

Step 2

Form your sentence in the first lines of the SMS so the user immediately understands what it is about: “Maria, have you prepared for summer yet? More than 70 models of sandals are available for you at -a 50% discount.”

Step 3

Describe the main part of the message with the timing and details of the promotion without creative overkill. A clear explanation of the offer is the best way to get a customer interested: “In our shoe stores (name) from 25.05 to 1.06. will be a summer sale of sandals. Get ready for summer now!”

Step 4

Match the call to action to the purpose of the message and add an active link at the end of the SMS: “Get ready for summer,” “View discounts,” “Order online,” and the like.

September 1, 2022

Maria, are you ready for the summer yet? More than 70 models of sandals are available for you with a discount of -50%

12:00

Maria, are you ready for the summer yet? More than 70 models of sandals are available for you with a discount of -50%

12:00

In the network of our shoe stores (name) from 25.05 to 1.06. there will be a summer sale of sandals. Get ready for summer now!

12:00

"Prepare for summer", "View discounts", "Order online"

12:00

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To get consumers interested from the first lines, it’s important to follow the rules and not overdo creativity. After all, competent mailing promotes your brand, increases sales, and saves your marketing budget.

SMS Club will help you create your first newsletter. Send the first 10 free SMS right now in just 5 minutes!

Send the first 10 free SMS right now and in just 5 minutes!

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