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Benefit from "your customers" – contact only the right people
Segmenting the audience with targeting increases the effectiveness of the mailing and sales. To do this, it’s enough to organize contacts into interest groups and send them offers with a product that will be of interest to them.
To make the mailing successful, companies invest part of the marketing budget in SMS messages based on geolocation, interests, and other parameters. The parameters allow you to send an advertising message to new customers who will be interested in your product and make a purchase.
Targeted texting allows you to:
Increase sales through a personalized offer
Minimize advertising costs
Highlight potential customers who are likely to read the message and make a purchase
Expand your base and make follow-up sales
Targeting parameters for SMS distribution
SMS Club service configures this type of messaging using the basic parameters for targeting. Let's take a closer look at them.
Geo texting will be needed for offline businesses that own supermarkets, fitness centers, and other facilities that are accessible to the public.
Determine the primary territory for the mailing list by filtering out promotional offers for other areas.
Highlight the messages that will be needed for residents of smaller cities. For example, sending out local cab services or promotional offers from the most popular supermarket.
Send news about store openings to a narrower audience that is interested in a particular brand or product.
Interest-based messaging will be useful for companies that want to increase brand awareness and offer products to already interested users.
Start sending SMS messages from gas stations and service stations to car owners.
Make a newsletter to customers who have already visited fitness centers before, bought sports goods.
Target women visiting relevant stores, beauty clinics, etc.
Send last-minute tours to travel lovers, promotional offers to movie fans, invitations to a new dance studio to dancers, and more.
How to determine the audience for a text message targeting
By ordering a newsletter in the SMS Club service, you will create an influx of new customers!
Announce that you are open!
Announce the opening of a store, fitness center, or branch of a brand in a particular city.
Attract new clients
Attract new customers who are likely to be interested in your product.
Detail the following points:
To maximize the attraction of new consumers and increase sales figures, you need to analyze your target audience. To do this, you need to draw up parameters that are relevant to your customer.
country and city of residence
hobbies and interests
By defining the image of the buyer, you will identify the active audience and compose a suitable text for the newsletter!
To analyze your existing base of loyal customers, use the 3 approaches that we describe in detail in our article.
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