Targeted SMS messaging

Targeted messages are short and targeted promotional messages to a specially selected base. Such a mailing is used to attract new customers.
September 1, 2022
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About us in numbers
3 000 000 000 Messages sent
32 000+ Customers trust us
up to 10 seconds Message delivery
from 0,64 UAH Price per message
15 years Company in the market

Benefit from "your customers" – contact only the right people

Segmenting the audience with targeting increases the effectiveness of the mailing and sales. To do this, it’s enough to organize contacts into interest groups and send them offers with a product that will be of interest to them. 

To make the mailing successful, companies invest part of the marketing budget in SMS messages based on geolocation, interests, and other parameters. The parameters allow you to send an advertising message to new customers who will be interested in your product and make a purchase.

Targeted texting allows you to:

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Increase sales through a personalized offer
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Minimize advertising costs
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Highlight potential customers who are likely to read the message and make a purchase
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Expand your base and make follow-up sales

Targeting parameters for SMS distribution

SMS Club service configures this type of messaging using the basic parameters for targeting. Let's take a closer look at them.

Area
Determine the primary territory for the mailing list by filtering out promotional offers for other areas.
City
Highlight the messages that will be needed for residents of smaller cities. For example, sending out local cab services or promotional offers from the most popular supermarket.
Interests
Send news about store openings to a narrower audience that is interested in a particular brand or product.
Авто
Start sending SMS messages from gas stations and service stations to car owners.
Спорт
Make a newsletter to customers who have already visited fitness centers before, bought sports goods.
Красота
Target women visiting relevant stores, beauty clinics, etc.
Другие
Send last-minute tours to travel lovers, promotional offers to movie fans, invitations to a new dance studio to dancers, and more.

How to determine the audience for a text message targeting

By ordering a newsletter in the SMS Club service, you will create an influx of new customers!
Announce that you are open!
Announce the opening of a store, fitness center, or branch of a brand in a particular city.
Attract new clients
Attract new customers who are likely to be interested in your product.

Detail the following points:

To maximize the attraction of new consumers and increase sales figures, you need to analyze your target audience. To do this, you need to draw up parameters that are relevant to your customer.

age
gender
country and city of residence
hobbies and interests

By defining the image of the buyer, you will identify the active audience and compose a suitable text for the newsletter! 

To analyze your existing base of loyal customers, use the 3 approaches that we describe in detail in our article.  

Виды СМС рассылок

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Business SMS

Fast and easy service to send SMS worldwide
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RCS

Evolved SMS. Coming soon to SMS Club
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Promotional SMS mailings

Increasing sales, product promotion, brand awareness
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Transactional SMS mailings

Timely informing about the order, payment, delivery, etc.
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Bulk SMS+Viber

Resending SMS on non-delivery via Viber
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Personalized SMS mailings

Address by name, individual offers, birthday greetings
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International SMS mailings

Sending SMS by clients in 158+ countries of the world
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Number checks by HLR request

Maintaining the database of client numbers up to date
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Automatic SMS

Schedule birthday greetings, reminders of important events, and more.

Launch targeted SMS together with SMS Club

Our company has been helping brands with targeting for more than 12 years. By ordering this type of SMS messaging in our service, you will get the following advantages:
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Guaranteed delivery
Mobile messages have the highest opening rate of 98%.
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Maximum coverage
Such text messages come even to button phones.
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Personal manager
We communicate in a messenger that is convenient for you.
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Flexible pricing policy
Our company provides discounts for large volumes of newsletters and picks up the best options.
Order targeted messaging from SMS Club to increase your income through new customers and their purchases!
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