Case: Viber mailing list for a building materials store
How to get a ROI of 469% by spending about $150 on mailing lists
September 1, 2022
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Our client: online store "Everything for repair"
(title changed due to confidentiality agreement)
Problem
The newly created site “Vse dlya remonta” has successfully established itself in the city's building materials market, but loses to competitors with large marketing budgets.
Target
Expand the store's customer base, remind existing customers about yourself, inform about discounts and great offers.
Strategy
SMS Club offered a personalized Viber mailing list with an alpha name. So each subscriber will receive a notification from the store, whose name is familiar, and is guaranteed to open the message. The contact database was imported from CRM, after which the mailing was initiated in the messenger. Sending via Viber allowed the use of bright creative layouts and expanded ad text with an active link to the site.
Results
The budget for mailing to the database was 4270 UAH (about $150). The customer saw a 28% increase in sales and 31 new deals with a record 469% ROI. Thanks to the automated distribution of SMS Club, a small online store of building materials increased its revenue by more than UAH 20,000 (over $700) in a week.
4270₴
amount investment
28%
increase sales
469%
ROI
20 000₴
increase in revenue
Viber mailing examples for a building materials store
September 1, 2022
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September 1, 2022
Write a message...
Register and create an SMS mailing list in your personal account
At your disposal is a convenient personal account, 10 free SMS for the test and a personal manager who is ready to help with setting up and launching SMS mailings.
