Case: Viber campaign for a children’s store
ROI 150% and +20% sales
September 1, 2022
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Our client: Children's toys and goods store with online and offline points of sale
(title changed due to confidentiality agreement)
Problem
Some customers made one-time purchases, the pool of regular customers was an insignificant part of the total mass of buyers.
Target
Draw attention to the site and offline store. Increase sales by informing about current promotions.
Strategy
The store's customer base included more than 30,000 contacts. It was proposed to make a newsletter through the official Viber. In addition to the text, bright photos of toys and direct links to the pages of promotional products were added to the layout.
Results
The cost of the advertising campaign was 20,000 hryvnia (approximately $720). The investment paid off handsomely. The client received a CTR of 12% - more than 3,500 site visits. As a result, 300 new orders were received in the first few hours after the launch of the campaign. And during the first month, the store's sales increased by 20%.
720$
amount investment
12%
CTR
3546
site visits
298
orders
Examples of Viber messaging for a children's store
September 1, 2022
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September 1, 2022
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