Case: SMS-mailing for
How to get 330% ROI for 25%
Our client: Newly opened brick-and-mortar fitness club in a million-plus city
(title changed due to confidentiality agreement)
The young establishment faced the problem of selling annual subscriptions after quarantine.
Sell promotional memberships for unlimited access to the fitness center throughout the year.
Due to the limited duration of the offer and the small advertising budget, it was necessary to find an inexpensive and effective way to quickly inform existing customers about the possibility of purchasing an annual card. It was proposed to send SMS to the base of mobile numbers in the CRM of the club.
The client paid back the investment in the newsletter with a ROI of 330%. The budget of 700 hryvnia ($25) helped to get 10 applications and sell 2 annual subscriptions.
Examples of SMS-mailing of a fitness club
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