Case: Brand outlet Viber mailing list
ROI 125% and +17% sales
Our client: Offline brand clothing store in Ukraine
(title changed due to confidentiality agreement)
Most customers made one-time purchases and did not become regular customers. The average check did not increase.
Increase the amount of the average purchase, renew cooperation with the client and establish regular orders, form a loyal audience - turn "sleeping" customers into active ones.
We offered the client to conduct a mailing list with special offers through the official Viber channel. Over 11,000 contacts were imported from the store's CRM and bright clickable templates with engaging messages were prepared. A limited supply FOMO approach was used to incentivize buying.
According to the results of the store's mailing list, the CTR was 10% (more than 1000 clicks to the site). Having spent 1 day and a little more than 8,000 hryvnia ($280) on shipping, the outlet increased sales by 17% and received 120 new orders.
Examples of Viber mailings for a branded outlet
It's time to update your wardrobe!
😍 We have a super promotion - a 15% discount on the entire range of goods for regular customers.
! Hurry up! The offer is valid until the end of the month!
Buying two items, the third item for free! We are waiting for you at st. Verbitsky 16.
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