Case: Brand outlet Viber mailing list

ROI 125% and +17% sales

Our client: Offline brand clothing store in Ukraine

(title changed due to confidentiality agreement)

Problem

Most customers made one-time purchases and did not become regular customers. The average check did not increase.

Target

Increase the amount of the average purchase, renew cooperation with the client and establish regular orders, form a loyal audience - turn "sleeping" customers into active ones.

Strategy

We offered the client to conduct a mailing list with special offers through the official Viber channel. Over 11,000 contacts were imported from the store's CRM and bright clickable templates with engaging messages were prepared. A limited supply FOMO approach was used to incentivize buying.

Results

According to the results of the store's mailing list, the CTR was 10% (more than 1000 clicks to the site). Having spent 1 day and a little more than 8,000 hryvnia ($280) on shipping, the outlet increased sales by 17% and received 120 new orders.

4270₴

amount
investment

10%

CTR

125%

ROI

120

new
orders

Examples of Viber mailings for a branded outlet

🙂 Hey Lisa!

It's time to update your wardrobe!
😍 We have a super promotion - a 15% discount on the entire range of goods for regular customers.

! Hurry up! The offer is valid until the end of the month!

Good afternoon, Alice! 😉 What about shopping? This weekend in the Diva store promotion 1+1=3!

Buying two items, the third item for free! We are waiting for you at st. Verbitsky 16.

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