London sports complex "Stars Gym"
Despite the impressive level of the facility - state-of-the-art equipment, many areas for sports, and a great location (on the River Thames) - the management decided to take the easiest and most affordable route, i.e. invest in SMS marketing. After all, they had already built up their own impressive customer base. Although all other options were considered.
Lack of an effective tool for communication with former and current customers
Set up communication with customers via SMS and develop a promotional program
The Stars Gym chooses a suitable service to send SMS messages. They targeted visitors who had not yet purchased a subscription or whose current subscription was about to expire, as well as those who were interested but had not yet used the services. Several promotions were developed and several variants of messages were sent.
The company managed to bring back some of its old visitors and encourage potential and non-regular customers to sign up for memberships. Stars Gym's management does not name specific figures earned, but does not hide its full satisfaction with the advertising campaign. Given that the sports complex continues to use SMS for marketing purposes, they can be trusted.