Case: SMS sending of online insurance services
+25% insurance policy sales - ROI 136%
September 1, 2022
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Our client: A popular site for comparing insurance, loans and credit cards
(title changed due to confidentiality agreement)
Problem
The resource provides free information services to help visitors make informed financial decisions. However, most users do not conclude insurance contracts using the service.
Target
Inform new visitors about the possibility of insuring health, property and transport directly on the site, increase the number of orders.
Strategy
Sending special offers to portal subscribers through the official channel in Viber. In order to exclude suspicions of fraud and increase the trust of the audience, the company has passed alpha-name verification. In this way, the recipients could be sure that the offer comes from the original source.
Results
The client spent a little more than 7,000 hryvnias ($250) on sending SMS to a database of almost 15,000 numbers. On the day of sending, 1488 transitions to the site were recorded. As a result, contracts were concluded for the purchase of 121 insurance products. ROI was 136%. The company reminded users of itself, which had a lasting effect - at the end of the month they received a 25% increase in sales.
250$
amount investment
136%
ROI
1488
transitions to the site
121
concluded contracts
Examples of SMS distribution for online insurance service
September 1, 2022
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September 1, 2022
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