Case: Viber mailing list for a furniture hypermarket
Profit +15% per month
Our client: Large furniture store in Kharkov
(title changed due to confidentiality agreement)
Problem
The hypermarket has firmly taken its place in the niche of goods for the interior furnishings of residential, office, commercial, preschool, educational and other thematic premises. However, the dynamics of sales developed slowly, despite the efforts of managers, the average check did not grow.
Target
Attract new customers, increase the average purchase amount.
Strategy
It was suggested to use sending notifications through the official channel in Viber. The base of active and "sleeping" customers in total amounted to more than 22,000 people. The purpose of the newsletter is to draw attention to a wide product range, high quality and the opportunity to buy everything for the interior in one place with delivery around the city.
Results
The rate of transition to the company's website after mailing was 10% (more than 2,000 customers). On the first day, 183 new online requests were received. And within a month after the shipment, the attendance of physical stores increased by 15%.
9100₴
amount
investment
10%
CTR
183
new leads
+15%
visiting offline
stores
Examples of Viber mailings for a furniture hypermarket
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