Case: SMS mailing from
SMS CLUB
How to “revive” subscribers for $250 and earn 15 times more!
SMS CLUB is a Ukrainian mobile aggregator with a large subscriber base
Problem
A pool of inactive clients has formed who have not performed any actions over the past 4 months.
Target
"Revitalize" the audience - to encourage subscribers who have registered an account but have not made a balance replenishment, to restore previously active customers who have not made transactions for more than 120 days.
Strategy
Since the company had a personal database of customers, it was decided to create a personalized mailing list with an alpha name. Different versions of the texts were developed for two inactive groups - those who had previously replenished and those who had just registered in the system. The messages were sent through the official Viber channel.
Results
A mailing list of approximately 523 numbers was sent. CTR was 18.74%. However, in practice, 98 clients were restored, of which 74 replenished their account for the first time. UAH 99,032 of new and restored payments were received with the mailing cost of UAH 6,500 (The investment paid off 15 times!).
6 500₴
amount
investment
18,73%
CTR
98
restored
customers
99 032₴
received
payments
Examples of SMS-mailing from SMS CLUB
Register and create an SMS mailing list in your personal account
At your disposal is a convenient personal account, 10 free SMS for the test and a personal manager who is ready to help with setting up and launching SMS mailings.
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