Case: SMS mailing for a travel agency

How to sell last minute tours with 460% ROI via SMS

Our client: Travel agency in Ukraine with a small client base

(title changed due to confidentiality agreement)

Problem

The tourism services market is represented by large operators and small companies, so the consumer has a huge choice. With the development of online services, many customers began to plan their own vacation, so it became more difficult to implement services.

Target

Sell last minute tours to your audience. Due to the urgency, there is no time to prepare an e-mail newsletter or individual calls.

Strategy

SMS Club specialists have proposed the fastest way to inform – SMS-mailing based on mobile numbers of the company's clients. Short texts were prepared to maximally reveal the essence of the current proposal.

Results

The client spent 1,440 hryvnia ($51) to send messages to a database of 4,000 numbers. The rate of transitions to the site was 8%, or 320 people. Thanks to the mailing, the travel agency received 24 applications and sold 3 tours. ROI was a record 460%.

51$

amount
investment

460%

ROI

CTR

sold
tours