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Case: SMS and NEOM Organics

Or how to win loyal customers

September 1, 2022

How about trying a new recipe tomorrow? Find interesting suggestions on page 21 of your Happiness Guide and make sure you have everything you need to get creative in your kitchen. Share what you come up with on Instagram and Twitter using #NeomHappy100! Love, NEOM team. Send a text to 82228 to unsubscribe.

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NEOM Organics

The company is based in London and specialises in the production of various natural products. The main communication channels they used (before implementing SMS) were email and social media. However, those were not enough to keep in touch with customers on a regular basis.

Problem

The last marketing campaign launched (the NEOM Happiness Programme) required constant feedback from its participants.

Objective

Improve communication with customers.

Solution

Use SMS messages.

Result

92% of clients wrote about positive changes after the Happiness Programme. Only very few clients have unsubscribed. Company representatives explain the success of the SMS campaign by the fact that the messages were not aggressive or intrusive. First of all, they thought about people.

92%

of positive feedback

Here are examples of some of the SMS sent:

September 1, 2022

An orderly desk is an orderly mind! Start your week by organising your workspace. Love, the NEOM team. Send a text to 82228 to unsubscribe.

12:00

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September 1, 2022

How about trying a new recipe tomorrow? Find some interesting suggestions on page. 21 of your Happiness Guide and make sure your kitchen has everything you need to get creative. Share what you come up with on Instagram and Twitter using #NeomHappy100! Love, NEOM team. Send a text to 82228 to unsubscribe.

12:00

Write a message...

September 1, 2022

Today is the last day of the Happiness Programme! Think about how are you going to keep your focus on happiness over the next few months. Share your thoughts on social media using #NeomHappy100! Love, NEOM team. Send a text to 82228 to unsubscribe.

12:00

Write a message...

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