The company is based in London and specialises in the production of various natural products. The main communication channels they used (before implementing SMS) were email and social media. However, those were not enough to keep in touch with customers on a regular basis.
The last marketing campaign launched (the NEOM Happiness Programme) required constant feedback from its participants.
Improve communication with customers.
Use SMS messages.
92% of clients wrote about positive changes after the Happiness Programme. Only very few clients have unsubscribed. Company representatives explain the success of the SMS campaign by the fact that the messages were not aggressive or intrusive. First of all, they thought about people.
Here are examples of some of the SMS sent: