Case: SMS texting and UK Custom Plugs
Or how to reduce the cost of communicating with your audience
September 1, 2022
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Custom Plugs Company
Makes cool tunnels (jewellery, not engineering 🙂 ) and sells jewellery all over the world. Due to the specifics of the product, the target audience is mostly young people. Not surprisingly, the marketers relied on social platforms.
Issue
Social media promotion is getting more and more expensive. Custom Plugs had to look for alternative ways to communicate with customers and increase sales. And they found ...
Objective
Find an alternative budget-friendly way of communicating with the target audience.
Solution
Promotional sms text messages. This method of communication is fast, affordable and spot-on-perfect for communicating with the younger generation. The marketing campaign was designed for existing customers. They had already placed orders previously and consented to receive informational notifications. In order to track the effectiveness of the new advertising channel, a special word-code was used to give 30% off a purchase.
Results of SMS advertising
After an initially more than successful experience, the marketers continue to develop and implement promotional offers through SMS messaging. The guys are sure that they owe the success of such events to several main factors: infrequent text messaging; a loyal audience of customers; and the value of the offer.
4 678
of messages were delivered
212
customers have fulfilled (paid for and received) the order
4,53%
conversion rate
This is what a text message looked like:
September 1, 2022
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